The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.

Part of the exhibition New Aesthetic in Paris.

“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.

The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.

“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.

“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.

The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.

“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.

Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.

“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.

The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.

“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.

“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.

The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.

TAU Spektrum 4
3D scans combined with surrealistic sceneries converted into limited trading cards, wrapped in a collector's box, including a music compilation download code.

Project Information
TAU Spektrum 4 is the fourth compilation by the Hamburg-based record label TAU, dedicated to forward-thinking electronic music from a range of rising artists and founded by the Adana Twins. In charge of the creative direction since the label’s inception, the Spektrum series is characterized by unconventional release solutions in terms of the chosen media, ultimately aiming to connect with the fanbase on a deeper level. For the fourth installment, a limited collector’s edition was introduced, featuring 16 trading cards of each artist, along with an individual download code for the music compilation. Each contributing artist was 3D-scanned and placed in a surrealistic CGI environment matching the mood of their individual songs, creating unique artworks. In addition to the physical appearance of the trading cards, a series of animations was created to bring the cards to life in the digital space, intended to be shared on all social media platforms throughout the release.