TAU Spektrum 4
3D scans combined with surrealistic sceneries converted into limited trading cards, wrapped in a collector's box, including a music compilation download code.
Project Information
TAU Spektrum 4 is the fourth compilation by the Hamburg-based record label TAU, dedicated to forward-thinking electronic music from a range of rising artists and founded by the Adana Twins. In charge of the creative direction since the label’s inception, the Spektrum series is characterized by unconventional release solutions in terms of the chosen media, ultimately aiming to connect with the fanbase on a deeper level. For the fourth installment, a limited collector’s edition was introduced, featuring 16 trading cards of each artist, along with an individual download code for the music compilation. Each contributing artist was 3D-scanned and placed in a surrealistic CGI environment matching the mood of their individual songs, creating unique artworks. In addition to the physical appearance of the trading cards, a series of animations was created to bring the cards to life in the digital space, intended to be shared on all social media platforms throughout the release.
TAU Spektrum 4 is the fourth compilation by the Hamburg-based record label TAU, dedicated to forward-thinking electronic music from a range of rising artists and founded by the Adana Twins. In charge of the creative direction since the label’s inception, the Spektrum series is characterized by unconventional release solutions in terms of the chosen media, ultimately aiming to connect with the fanbase on a deeper level. For the fourth installment, a limited collector’s edition was introduced, featuring 16 trading cards of each artist, along with an individual download code for the music compilation. Each contributing artist was 3D-scanned and placed in a surrealistic CGI environment matching the mood of their individual songs, creating unique artworks. In addition to the physical appearance of the trading cards, a series of animations was created to bring the cards to life in the digital space, intended to be shared on all social media platforms throughout the release.