The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.



Part of the exhibition New Aesthetic in Paris.



“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.



The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.



“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.



“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.



The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.





“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.



Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.




“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.



The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.



“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.



“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.



The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.


Lukas Haider is a freelance designer and art director with 15 years of experience in the music, lifestyle, and technology sectors. He has worked with major brands such as Spotify, Snapchat, Red Bull, Meta, Eastpak, WoodWood, and T-Mobile. His work has received multiple industry awards and has been featured in leading design publications such as It’s Nice That, People of Print, Slanted, AIGA Eye on Design, and The Brand Identity. Strongly believing in the power of collaboration, he is open to inquiries from studios, agencies, and brands worldwide.



Photography by Mario Ilic.

Client Experience
Back Market
Eastpak
Fanatics
Heimplanet
Jägermeister
Magenta
Meta
Normal Computing
O2
Red Bull
Snapchat
Spotify
Telekom
The Game Awards
Uniswap
Vienna Tourist Board
Waterdrop
Wolford
Wood Wood

Work Experience
Studio Herrström
Play
Company Policy
Alto
The New Company
Moodley
Jung von Matt
Hyperfocus
Great