The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.

Part of the exhibition New Aesthetic in Paris.

“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.

The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.

“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.

“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.

The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.

“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.

Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.

“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.

The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.

“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.

“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.

The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.

TAU Palo Santo
An unconventional music release transporting you away from the stresses of today’s world and into a place of transcendence.

Project Information
“Palo Santo” is a special release from the record label TAU, founded by the famous German DJ duo Adana Twins. This limited edition box contains a curated selection of music designed to transport you away from the stresses of today’s world and into a realm of transcendence.‍ Palo Santo, meaning “Holy Wood”, is a revered scented stick obtained from the wood of the sacred South American tree. It is used in ceremonies and by spiritually-conscious individuals to clear negative energy from spaces and create a peaceful atmosphere.‍ Within this compilation, you’ll discover ambient and calming productions that complement the soothing aroma of the wonderful Palo Santo sticks. So, light one up, kick back, and drift away into the ether. To promote this release, Lukas Haider has developed a complete visual identity, which is based on a neon orange color scheme, a custom pattern inspired by scanned Palo Santo sticks, various animated 3D product visualizations, the actual packaging design, and numerous animated social media assets.

3D by Computer Vincent.