TAU
A platform for forward-thinking music.
Project Information
TAU is a record label founded by the German DJ duo Adana Twins and has established itself as a respected platform for forward-thinking music. Since its establishment in 2018, Lukas Haider has been responsible for art directing and branding the label. The core of the branding marks the actual symbol, with the letters “TAU” forming a monogram and also incorporating an anchor, connecting back to the origin of the label - the harbor city of Hamburg. Centered around that symbol, timeless typography gives participating artists enough space to express themselves and identify with the label. Countless executions follow that system, achieving a coherent appearance while remaining flexible for further expressions whenever needed.
Additional credits
3D by Kushlet.
TAU is a record label founded by the German DJ duo Adana Twins and has established itself as a respected platform for forward-thinking music. Since its establishment in 2018, Lukas Haider has been responsible for art directing and branding the label. The core of the branding marks the actual symbol, with the letters “TAU” forming a monogram and also incorporating an anchor, connecting back to the origin of the label - the harbor city of Hamburg. Centered around that symbol, timeless typography gives participating artists enough space to express themselves and identify with the label. Countless executions follow that system, achieving a coherent appearance while remaining flexible for further expressions whenever needed.
Additional credits
3D by Kushlet.