Stage
With competition at its core, the platform of Stage is focused on how we can discover the next generation of stars in music.
Project Information
Stage focuses on discovering the next generation of stars. Combining the best aspects of The Voice and TikTok, Stage’s unique round-by-round competition format allows aspiring artists to showcase their talents and gain visibility among supportive fans and audiences, all within one app. At the core of Stage’s branding is a carefully crafted design system centered around a symbol with multiple meanings. It represents an elimination tournament bracket while also serving as a play button and an abstract equalizer, creating a bold visual element that captures the essence of the platform. The Stage coin symbol was also designed, acting as a reward for winning competitions in the app. From the coin symbol, a pattern was developed that references the career paths of evolving artists. These two symbols, in combination with the career-path pattern, create a dynamic design system that works across all touchpoints of the brand and product.
Credits
Made in collaboration with Studio Herrström.
Stage focuses on discovering the next generation of stars. Combining the best aspects of The Voice and TikTok, Stage’s unique round-by-round competition format allows aspiring artists to showcase their talents and gain visibility among supportive fans and audiences, all within one app. At the core of Stage’s branding is a carefully crafted design system centered around a symbol with multiple meanings. It represents an elimination tournament bracket while also serving as a play button and an abstract equalizer, creating a bold visual element that captures the essence of the platform. The Stage coin symbol was also designed, acting as a reward for winning competitions in the app. From the coin symbol, a pattern was developed that references the career paths of evolving artists. These two symbols, in combination with the career-path pattern, create a dynamic design system that works across all touchpoints of the brand and product.
Credits
Made in collaboration with Studio Herrström.