The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.
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365 Days of TAU is featured in the latest issue of Slanted, showcasing outstanding projects at the intersection of typography and fashion.
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Part of the exhibition New Aesthetic in Paris.
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“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.
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The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.
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“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.
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“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.
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The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.
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“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.
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Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.
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“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.
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The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.
![]()
“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.
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“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.
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The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.
![]()
365 Days of TAU is featured in the latest issue of Slanted, showcasing outstanding projects at the intersection of typography and fashion.
Part of the exhibition New Aesthetic in Paris.
“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.
The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.
“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.
“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.
The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.
“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.
Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.
“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.
The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.
“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.
“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.
The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.
Spotify Made in Colombia
Vibrant rhythms from Colombia have reshaped global soundscapes. A bold identity was crafted to spotlight the artists and music making waves worldwide.
Project Information
Colombian music has always been a tapestry of rich rhythms and vibrant traditions, from the soulful cumbia to the bold reggaeton beats of Medellín. Over the years, what once defined local celebrations has transformed into a global movement. Artists like Feid, KAROL G, and J Balvin now fill arenas worldwide, proving that Colombia’s sound is as universal as it is unique.
We were tasked with giving Spotify’s Made in Colombia playlist the identity it deserves—one that not only celebrates this evolution but amplifies it. The goal was to create a visual story as dynamic as Colombia’s rhythms and as global as their reach. The design takes its cues from the essence of Colombian music: movement, diversity, and vibrancy. Organic shapes ripple outward, symbolizing the global influence of local rhythms. A rich, tropical palette captures the bold, eclectic energy of Colombian culture, while the fluidity and vibrancy reflect the dynamism of a playlist that bridges genres and generations.
This wasn’t just about aesthetics—it was about resonance. Made in Colombia is now a visual celebration of a cultural powerhouse, inviting audiences everywhere to feel the pulse of Colombian music. Through our process, we ensured every detail of the design was culturally relevant and strategically aligned with the local team’s vision. By immersing ourselves in Colombia’s musical heritage and through collaborating with the local Spotify team, we translated its spirit into a design that aims to feel authentic to its roots while projecting its energy globally.
With its new identity, Made in Colombia is no longer just a playlist—it’s a celebration of Colombian artistry and a testament to the power of music to unite cultures. The visual identity has been used at events in Bogotá, in outdoor marketing campaigns in the U.S., and locally in Colombia. It was also featured prominently across Spotify Colombia’s social media channels.
Credits
Made in collaboration with Studio Herrström.
Erik Herrström
Marcell Gulyas
Lindsey Skipworth
Kara Griffin Cushman
Kerstin Herrström
Spotify
Alex Mira
Carlos Ardila
Juan Manuel Rótulo
Maykol Sanchez
Yasmin Muller
Laura Marín Rodríguez
Manuela Echeverry M.
Shahin Haghjou
Loren Lee
Michelle Pham
Colombian music has always been a tapestry of rich rhythms and vibrant traditions, from the soulful cumbia to the bold reggaeton beats of Medellín. Over the years, what once defined local celebrations has transformed into a global movement. Artists like Feid, KAROL G, and J Balvin now fill arenas worldwide, proving that Colombia’s sound is as universal as it is unique.
We were tasked with giving Spotify’s Made in Colombia playlist the identity it deserves—one that not only celebrates this evolution but amplifies it. The goal was to create a visual story as dynamic as Colombia’s rhythms and as global as their reach. The design takes its cues from the essence of Colombian music: movement, diversity, and vibrancy. Organic shapes ripple outward, symbolizing the global influence of local rhythms. A rich, tropical palette captures the bold, eclectic energy of Colombian culture, while the fluidity and vibrancy reflect the dynamism of a playlist that bridges genres and generations.
This wasn’t just about aesthetics—it was about resonance. Made in Colombia is now a visual celebration of a cultural powerhouse, inviting audiences everywhere to feel the pulse of Colombian music. Through our process, we ensured every detail of the design was culturally relevant and strategically aligned with the local team’s vision. By immersing ourselves in Colombia’s musical heritage and through collaborating with the local Spotify team, we translated its spirit into a design that aims to feel authentic to its roots while projecting its energy globally.
With its new identity, Made in Colombia is no longer just a playlist—it’s a celebration of Colombian artistry and a testament to the power of music to unite cultures. The visual identity has been used at events in Bogotá, in outdoor marketing campaigns in the U.S., and locally in Colombia. It was also featured prominently across Spotify Colombia’s social media channels.
Credits
Made in collaboration with Studio Herrström.
Erik Herrström
Marcell Gulyas
Lindsey Skipworth
Kara Griffin Cushman
Kerstin Herrström
Spotify
Alex Mira
Carlos Ardila
Juan Manuel Rótulo
Maykol Sanchez
Yasmin Muller
Laura Marín Rodríguez
Manuela Echeverry M.
Shahin Haghjou
Loren Lee
Michelle Pham