Spotify Inđậm Indie
The best of Vietnamese indie music in one playlist. A visual identity that draws inspiration from lo-fi, movie like analog aesthetics interpreted in a modern way.
Project information
The Spotify Indam Indie playlist serves as the flagship for Vietnamese indie music on Spotify. In collaboration with local editors, a concept was crafted to deepen the connection with the main listeners and expand the playlist’s reach across borders. With this in mind, a concept was created to unite indie music lovers worldwide. For indie music, sometimes you and your guitar are enough to tell your individual story in a truly honest and pure way. It’s like sharing your cherished memories directly with your audience. Drawing inspiration from that puristic approach, these moments are visually brought to life with lo-fi, movie-like analog aesthetics, interpreted in a modern way. This led to a flexible cover design with custom handmade typography in combination with a new take on analog photography frame with double exposure picture treatments.
Credits
Made in collaboration with Studio Herrström.
Spotify
Shahin Haghjou
Michelle Pham
Loren Lee
Ho Quyen
Belle Tran
The Spotify Indam Indie playlist serves as the flagship for Vietnamese indie music on Spotify. In collaboration with local editors, a concept was crafted to deepen the connection with the main listeners and expand the playlist’s reach across borders. With this in mind, a concept was created to unite indie music lovers worldwide. For indie music, sometimes you and your guitar are enough to tell your individual story in a truly honest and pure way. It’s like sharing your cherished memories directly with your audience. Drawing inspiration from that puristic approach, these moments are visually brought to life with lo-fi, movie-like analog aesthetics, interpreted in a modern way. This led to a flexible cover design with custom handmade typography in combination with a new take on analog photography frame with double exposure picture treatments.
Credits
Made in collaboration with Studio Herrström.
Spotify
Shahin Haghjou
Michelle Pham
Loren Lee
Ho Quyen
Belle Tran