The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.

Part of the exhibition New Aesthetic in Paris.

“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.

The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.

“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.

“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.

The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.

“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.

Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.

“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.

The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.

“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.

“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.

The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.

Spotify Inđậm Indie
The best of Vietnamese indie music in one playlist. A visual identity that draws inspiration from lo-fi, movie like analog aesthetics interpreted in a modern way.

Project information
The Spotify Indam Indie playlist serves as the flagship for Vietnamese indie music on Spotify. In collaboration with local editors, a concept was crafted to deepen the connection with the main listeners and expand the playlist’s reach across borders. With this in mind, a concept was created to unite indie music lovers worldwide. For indie music, sometimes you and your guitar are enough to tell your individual story in a truly honest and pure way. It’s like sharing your cherished memories directly with your audience. Drawing inspiration from that puristic approach, these moments are visually brought to life with lo-fi, movie-like analog aesthetics, interpreted in a modern way. This led to a flexible cover design with custom handmade typography in combination with a new take on analog photography frame with double exposure picture treatments.

Made in collaboration with Studio Herrström.

Shahin Haghjou
Michelle Pham
Loren Lee
Ho Quyen
Belle Tran