The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.

Part of the exhibition New Aesthetic in Paris.

“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.

The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.

“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.

“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.

The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.

“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.

Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.

“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.

The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.

“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.

“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.

The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.

Spotify HYPE+

Visual identity for HYPE+, Spotify’s editorial curation of the Hong Kong rappers making waves in the dense hip-hop scene.

Project Information
For HYPE+, an editorial playlist dedicated to showcasing emerging hip-hop artists and rappers in Hong Kong, Spotify commissioned the creation of a visual identity. This identity is crafted with a brand strategy tailored specifically for the editorial platform, ensuring resonance with the local target audience. True to its name, the playlist features the most buzzed-about artists in a city of over 8 million people. Drawing inspiration from Hong Kong and the creative process, the concept centers around a unique grid reflecting the meticulously planned effort people put into their dreams to stand out in this crowded urban environment. Within this framework, the letters “HYPE+” are presented abstractly as a framing device, allowing artists to be showcased in various ways and ensuring they receive the recognition they deserve. This strategic approach enables artists to creatively appear in multiple spaces within the grid, mirroring how they make waves in the music scene.

Made in collaboration with Studio Herrström.

Car Chan
Eve Tan
Marta Vargas
Michelle Pham
Loren Lee