The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.

Part of the exhibition New Aesthetic in Paris.

“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.

The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.

“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.

“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.

The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.

“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.

Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.

“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.

The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.

“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.

“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.

The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.

A holistic release journey for the Japanese guitarist and singer-songwriter MIYAVI, promoting his show at the famous Roxy Theatre in West Hollywood, as well as his single “Broken Fantasy”.

Project information
The task was to create a holistic release journey across various touchpoints with his fanbase to promote the upcoming single, “Broken Fantasy” by the Japanese guitarist and singer-songwriter MIYAVI. Together with LA-based photographer Evers, a dark and bloody art direction was developed to provide a contrast during the festive season when the release plan began. Mysteriously appealing teasers, combined with sharp typography (Vengeance Serif) paying homage to the samurai guitarist, led to hints and an invite-only secret release show called “Tragedy Of Us” at the famous Roxy Theatre in West Hollywood. Elements from the teaser were incorporated as live visuals during the actual show. Various merchandise pieces translated the created identity into physical space, leading up to the design of the digital single cover.

Made in collaboration with Studio Herrström.
Management by Richard Frias.
Photography/Art Direction by Evers.
Event Photography by Ana Wigmore.