Project Information
In early 2024 we helped Fanatics push deeper into the world of Cards and Collectibles, developing a new visual identity for Fanatics Collect. Introducing a vibrant system to announce their entry into the category by maintaining ties to the iconic parent brand, while developing unique expressions authentic to ‘The Hobby’. The system is designed to feel both structured and dynamic — able to organize a vast array of information while injecting energy through color, pattern, and motion that reflects the momentum of the category. Through our strategy, positioning, and brand work, and with the Fanatics team, we were able to carve out a unique whitespace for Collect that reflects its position as one of the world’s largest marketplaces and auction houses for sports cards, memorabilia, and collectibles. A dream project that brought us back to our childhoods. Thank you to the Fanatics Collect team for the collaboration and guidance.
Credits
In cooperation with The New Company & Studio Herrström.
In early 2024 we helped Fanatics push deeper into the world of Cards and Collectibles, developing a new visual identity for Fanatics Collect. Introducing a vibrant system to announce their entry into the category by maintaining ties to the iconic parent brand, while developing unique expressions authentic to ‘The Hobby’. The system is designed to feel both structured and dynamic — able to organize a vast array of information while injecting energy through color, pattern, and motion that reflects the momentum of the category. Through our strategy, positioning, and brand work, and with the Fanatics team, we were able to carve out a unique whitespace for Collect that reflects its position as one of the world’s largest marketplaces and auction houses for sports cards, memorabilia, and collectibles. A dream project that brought us back to our childhoods. Thank you to the Fanatics Collect team for the collaboration and guidance.
Credits
In cooperation with The New Company & Studio Herrström.















