Stage focuses on how we can discover the next generation of stars. Combining the best aspects of The Voice and TikTok, Stage’s unique round-by-round competition format allows aspiring artists to showcase their talents and gain visibility among supportive fans and audiences. At the core of Stage’s branding is a carefully crafted design system centered around a symbol with multiple meanings. It represents an elimination tournament bracket while also serving as a play button and an abstract equalizer, creating a bold visual element that captures the essence of the platform. Made in collaboration with Studio Herrström.