![](https://freight.cargo.site/t/original/i/4d97cc0db49d70419cf2ea94c7d8d2d127d04ba23c067c8174a7e70a296ca072/LukasHaider-Baast-01.jpg)
![](https://freight.cargo.site/t/original/i/d31ca5a4134038c08d99fe371e08143b183007bb6ef5d3eefb5fb28b358a253a/LukasHaider-Baast-43.gif)
![](https://freight.cargo.site/t/original/i/90819f946b3652cfa9ac29a75a312f20ff9c41fc801cd1537a65efcde545f376/LukasHaider-Baast-02.jpg)
![](https://freight.cargo.site/t/original/i/5b50104233eb6c1598d72ef69c3d5fa171a46d4bace01377bb05315ebe24534d/LukasHaider-Baast-60.jpg)
![](https://freight.cargo.site/t/original/i/0e0938101bc4fe4d985d218b4ea89276119639465f119e2544bfd0829b2feb1f/LukasHaider-Baast-64.jpg)
![](https://freight.cargo.site/t/original/i/d445e76af98a23a5c78e3e1a5db17073e278ae192434c024e24145c218db53ee/LukasHaider-Baast-59.gif)
![](https://freight.cargo.site/t/original/i/beb06ab6e527d434cac081eb1eac0ab800e1257ce547820f78d82e76cfbcd162/LukasHaider-Baast-03.jpg)
![](https://freight.cargo.site/t/original/i/29e36d628de3ba8c24b9cc316631fb811936b68eaa498f893364ef3076437b3f/LukasHaider-Baast-04.jpg)
![](https://freight.cargo.site/t/original/i/22dc2cd6a2b676f7b7faca84846dbfff64b3f4c49f528f824cd9095fc210e808/LukasHaider-Baast-01.gif)
![](https://freight.cargo.site/t/original/i/b131a61cc1f0615798376f4a2a91114e77c60396e0a3dad8e8deb73ad2a1ee9a/LukasHaider-Baast-57.jpg)
![](https://freight.cargo.site/t/original/i/c9b53d017eec7b89b642e77ce655bcae41142500a862ef97ac8c69ba056ba723/LukasHaider-Baast-54.gif)
![](https://freight.cargo.site/t/original/i/d2a76c2d325cfaaa2736f30edf021cda33db2cf17cef27bf1a4b5b86fdd3cf05/LukasHaider-Baast-05.jpg)
![](https://freight.cargo.site/t/original/i/79c3138d19d74c7ac8e2785aacbffc678e8788bc6a9ea3d6ec34ca13d1a05bce/LukasHaider-Baast-06.jpg)
![](https://freight.cargo.site/t/original/i/1598632479203bdd477f9303ecfd808d82821b0e8080505c311dd9a3e33fa246/LukasHaider-Baast-07.jpg)
Project Information
Baast is a creative technology and tech consultancy based in Amsterdam. The duo partners with brands and creatives to bring ideas to life using state-of-the-art technology. To showcase their work and communicate their expertise, they have enlisted the help of Lukas Haider for strategic branding and web design. In-depth conversations with the duo led to a fun approach to the actual redesign, which can be summarized as a modern fusion of IBM and retrofuturism car racing aesthetics, speaking for innovation with style. The holistic branding is able to express itself in its simplest form with a unique custom logo and extends itself with patterns and frames to highlight the work created, as well as to communicate their values throughout digital and physical touchpoints.
Baast is a creative technology and tech consultancy based in Amsterdam. The duo partners with brands and creatives to bring ideas to life using state-of-the-art technology. To showcase their work and communicate their expertise, they have enlisted the help of Lukas Haider for strategic branding and web design. In-depth conversations with the duo led to a fun approach to the actual redesign, which can be summarized as a modern fusion of IBM and retrofuturism car racing aesthetics, speaking for innovation with style. The holistic branding is able to express itself in its simplest form with a unique custom logo and extends itself with patterns and frames to highlight the work created, as well as to communicate their values throughout digital and physical touchpoints.