Adana Twins Isolation
A lyric-inspired merchandise fan piece for the German DJ duo Adana Twins, brought to life both physically and digitally.
Project Information
For over a decade, Lukas Haider has provided art direction and executed various projects for the German DJ duo, Adana Twins. The Isolation project highlights one of their collaborations. During the pandemic, Adana Twins & Glowal released a song named “Isolation”, which incorporates the lyrics “In this world of isolation, a computer could rule the nation”. As a giveaway for their fans, they wanted to create merchandise quoting the actual lyrics. Taking the apocalyptic scenario of machines taking over as inspiration for the art direction, a bold digital hacker-style visual world was created, coming to life not only on the T-shirt but also as a digitally animated version serving as promotional pieces on social media.
For over a decade, Lukas Haider has provided art direction and executed various projects for the German DJ duo, Adana Twins. The Isolation project highlights one of their collaborations. During the pandemic, Adana Twins & Glowal released a song named “Isolation”, which incorporates the lyrics “In this world of isolation, a computer could rule the nation”. As a giveaway for their fans, they wanted to create merchandise quoting the actual lyrics. Taking the apocalyptic scenario of machines taking over as inspiration for the art direction, a bold digital hacker-style visual world was created, coming to life not only on the T-shirt but also as a digitally animated version serving as promotional pieces on social media.