Adana Twins Isolation
A lyric-inspired merchandise fan piece for the German DJ duo Adana Twins, brought to life both physically and digitally.
![](https://freight.cargo.site/t/original/i/b315af80059d6a1ceb608dc559893c3656616f743f6722e4cee3819bb6f59306/Lukas-Haider-AT-01.jpg)
![](https://freight.cargo.site/t/original/i/d7f5c50f8228425c107b1e4e09bb46487c71c0bff30c90a269ff678b5a5fdbd3/Lukas-Haider-AT-03.jpg)
![](https://freight.cargo.site/t/original/i/62a79d0387ec912ef4d01ddad79623c220441e7e26794e29edc2523944d4a22b/Lukas-Haider-AT-02.jpg)
![](https://freight.cargo.site/t/original/i/4d725e949fe989625e43326abb8aa00042e538ea48969c0697a554161a3cffb6/Lukas-Haider-AT-04.jpg)
Project Information
For over a decade, Lukas Haider has provided art direction and executed various projects for the German DJ duo, Adana Twins. The Isolation project highlights one of their collaborations. During the pandemic, Adana Twins & Glowal released a song named “Isolation”, which incorporates the lyrics “In this world of isolation, a computer could rule the nation”. As a giveaway for their fans, they wanted to create merchandise quoting the actual lyrics. Taking the apocalyptic scenario of machines taking over as inspiration for the art direction, a bold digital hacker-style visual world was created, coming to life not only on the T-shirt but also as a digitally animated version serving as promotional pieces on social media.
For over a decade, Lukas Haider has provided art direction and executed various projects for the German DJ duo, Adana Twins. The Isolation project highlights one of their collaborations. During the pandemic, Adana Twins & Glowal released a song named “Isolation”, which incorporates the lyrics “In this world of isolation, a computer could rule the nation”. As a giveaway for their fans, they wanted to create merchandise quoting the actual lyrics. Taking the apocalyptic scenario of machines taking over as inspiration for the art direction, a bold digital hacker-style visual world was created, coming to life not only on the T-shirt but also as a digitally animated version serving as promotional pieces on social media.