The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.

Part of the exhibition New Aesthetic in Paris.

“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.

The branding for BAN BAB won Bronze twice at the CCA Venus Awards in the categories of Corporate Branding and Art Direction.

“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.

“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.

The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.

“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.

Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.

“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.

The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.

“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.

“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.

The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.

365 Days of TAU
An anniversary merchandise collection for the German record label TAU, featuring a neon-green silkscreen print, custom typeface, and a downloadable unreleased track.

Project Information
For the one-year anniversary of the German record label TAU, Lukas Haider was asked to celebrate it with a special merchandise collection. The collection features all the artists the label has collaborated with in their first year of existence. These artists were displayed in a custom typeface developed especially for this occasion. As a little Easter egg, the inside of the T-shirt featured a QR code that linked to an unreleased track by the label's founders, the Adana Twins. So when purchasing the T-shirt, you not only get something to wear but also something exclusive to listen to. To promote the merchandise on social media, editorial shots were taken by the German photographer Felix Krüger.

Photography by Felix Krüger.