Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Erik Herrström
Lukas Haider
Marcell Gulyas
Matouš Marťák
Kara Griffin Cushman
Kerstin Herrström
The Game Awards
Geoff Keighley
3D Design
General Definition
The Game Awards is an annual celebration of excellence in the global video game industry, founded and produced by Geoff Keighley. As the show marked its tenth year, it required a visual identity that honored its legacy while signaling its future.
Working closely with Keighley and his team, we developed a refined identity system that distills the event’s values of celebration, inclusivity, and technical excellence into a bold, flexible design. The new logo is a minimalist reinterpretation of the original Pentagram designed angel trophy, simplified for clarity and consistency across all platforms.
The identity expands through geometric frames, dynamic patterns, and a restrained palette of baroque gold with black and white, supported by modern typography. Together, these elements create a cohesive yet adaptable system across broadcast, digital, and physical environments, reinforcing The Game Awards as a premier, forward looking cultural event.