Lukas Haider
Design and Direction

About
E-Mail
Instagram
LinkedIn


An interview with The Brand Identity on music industry branding.

Rosso Regular and Syno Mono are now available via 6TM Magazine.

Unknown typeface is now available to purchase via 6TM Magazine.

Unknown typeface appears across editorial spreads in Dazed 274.

365 Days of TAU is featured in Slanted’s Type & Fashion issue.

Featured in the New Aesthetic exhibition held in Paris, France.

TAU Spektrum 4 trading cards are featured in Slanted Magazine.

An interview about music and design featured in People of Print.

Unknown typeface is featured in an article on It’s Nice That.

TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.

TAU Spektrum project is featured in an article by Grafikmagazin.

Lukas Haider served on the jury at Austria’s CCA Venus Awards.

Music and design with Erik Herrström on The Brand Identity.

The Unknown typeface is featured in New Aesthetic’s publication.

TAU Spektrum 3 was featured in an article on Mindsparkle Mag.

The Adana Twins poster series is featured on It’s Nice That.

An interview with Collide24 about the making of Unknown typeface.
Tau Unknown Territories
Art DirectionExploring new worlds and technologies with the cover artwork series for the record label TAU, founded by the German DJ duo Adana Twins.


TAU
Adana Twins
Effect Talent Management

Typography Animation
Oliver Hilliker
Project InformationTAU is a record label and platform for forward-thinking music, founded by the German DJ duo Adana Twins. As long-term collaborators since the label’s inception, we have developed and explored numerous cover artwork series over the years. A recurring overarching concept throughout this collaboration has been “Planet TAU.”

At a certain point, we felt the need to move beyond familiar territory and explore a new visual direction. This led to the concept of “Unknown Territories”, a narrative focused on discovering unseen regions of an imagined planet. At the same time, emerging technologies, particularly AI-driven tools, opened up new creative possibilities.

We connected the idea of unexplored landscapes with the creation process itself by using a range of AI-based image and video generation tools. This approach introduced an element of unpredictability, resulting in visuals that feel new, experimental, and constantly evolving.

The final outcome is guided by a distinct visual art direction inspired by how advanced hardware technology might scan, interpret, and visualize data and life forms from an unknown planet. This is expressed through heatmap-inspired color systems, HUD-style graphics, glitch elements, and deliberately unfinished aesthetics, capturing a sense of exploration, discovery, and technological uncertainty.