Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Art Direction
Adana Twins
Effect Talent Management
3D
Computer Vincent
“Palo Santo” is a special release from the record label TAU, founded by the famous German DJ duo Adana Twins. This limited edition box contains a curated selection of music designed to transport you away from the stresses of today’s world and into a realm of transcendence. Palo Santo, meaning “Holy Wood”, is a revered scented stick obtained from the wood of the sacred South American tree. It is used in ceremonies and by spiritually-conscious individuals to clear negative energy from spaces and create a peaceful atmosphere. Within this compilation, you’ll discover ambient and calming productions that complement the soothing aroma of the wonderful Palo Santo sticks. So, light one up, kick back, and drift away into the ether. To promote this release, Lukas Haider has developed a complete visual identity, which is based on a neon orange color scheme, a custom pattern inspired by scanned Palo Santo sticks, various animated 3D product visualizations, the actual packaging design, and numerous animated social media assets.