Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Erik Herrström
Lukas Haider
Marcell Gulyas
Stage
Francisco Quartin de Macedo
Geoffrey Doyen
Parker Howard
Thomas Chretien
Stage focuses on discovering the next generation of stars. Combining the best aspects of The Voice and TikTok, Stage’s unique round-by-round competition format allows aspiring artists to showcase their talents and gain visibility among supportive fans and audiences, all within one app. At the core of Stage’s branding is a carefully crafted design system centered around a symbol with multiple meanings. It represents an elimination tournament bracket while also serving as a play button and an abstract equalizer, creating a bold visual element that captures the essence of the platform. The Stage coin symbol was also designed, acting as a reward for winning competitions in the app. From the coin symbol, a pattern was developed that references the career paths of evolving artists. These two symbols, in combination with the career-path pattern, create a dynamic design system that works across all touchpoints of the brand and product.