Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Erik Herrström
Lukas Haider
Spotify
Car Chan
Eve Tan
Marta Vargas
Michelle Pham
Loren Lee
For Hype+, an editorial playlist dedicated to showcasing emerging hip-hop artists and rappers in Hong Kong, Spotify commissioned the creation of a visual identity. This identity is crafted with a brand strategy tailored specifically for the editorial platform, ensuring resonance with the local target audience. True to its name, the playlist features the most buzzed-about artists in a city of over 8 million people. Drawing inspiration from Hong Kong and the creative process, the concept centers around a unique grid reflecting the meticulously planned effort people put into their dreams to stand out in this crowded urban environment. Within this framework, the letters “Hype+” are presented abstractly as a framing device, allowing artists to be showcased in various ways and ensuring they receive the recognition they deserve. This strategic approach enables artists to creatively appear in multiple spaces within the grid, mirroring how they make waves in the music scene.