Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Maxi Meraki
2D Character Animation
Clemens Makoschitz
Live VideosMaxi Meraki
Radiate is the record label of Belgian artist Maxi Meraki. More than a label, it is a movement: a wave of sound, light, and collective energy designed to connect people on and beyond the dancefloor. It celebrates sound, freedom, and the shared energy created through music.
To translate Maxi Meraki’s DNA into the label, a workshop was held alongside an in-depth exploration of his artistic identity. What stood out immediately was his live presence and incomparable energy. His distinctive dance moves and positive, passionate spirit are impossible to overlook. This led to the creation of the “Dancing Maxi” logo, which not only represents Maxi himself, but also subtly forms the letter “R” for Radiate. Complementing this strong symbol, a dynamic and fluid typographic system captures both the energy and versatility of his musical style.
In the single artwork series, the Dancing Maxi comes to life in 3D, reimagined in different forms to reflect each individual release. Always in motion and full of character, it reinforces the playful nature of the label. The Worldwide Insomnia series, featuring various artists, is represented by a circle of Dancing Maxis, symbolizing unity and celebrating the shared joy of dancing together.
Finally, a subtle homage to the classic era of house music is woven throughout the visuals, using analog-inspired effects and treatments.