Rosso Regular and Syno Mono, are now available via 6TM Magazine.
The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.
365 Days of TAU is featured in the latest issue of Slanted, showcasing outstanding projects at the intersection of typography and fashion.
Part of the exhibition New Aesthetic in Paris.
“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.
“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.
“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.
The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.
“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.
Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.
“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.
The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.
“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.
“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.
The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.
Erik Herrström
Lukas Haider
The New Company
Matt Luckhurst
Jules Tardy
Dan McKinney
Peace Park
Andie Vallee
Vinzent Britz
As part of Studio Herrström, we collaborated with The New Company to help Fanatics expand its presence in the cards and collectibles space by developing a new visual identity for Fanatics Collect.
Fanatics Collect connects buyers and sellers of trading cards and memorabilia through fixed-price listings and auctions. With thousands of items spanning sports and TCG cards, comics, video games, and more, the platform brings together a global community of collectors in a more energized and inclusive way.
Working closely with The New Company, we shaped a flexible visual identity system for Fanatics Collect, including layout frameworks, 3D visuals, and treatments for a family of sub-brands. The identity builds on the strength of the Fanatics parent brand while introducing distinct expressions inspired by the spirit of the hobby.
Designed to balance structure and flexibility, the system organizes a wide range of content while injecting movement and energy through color, texture, and motion. Together, we helped establish Collect as a distinctive, global marketplace and auction platform for sports cards, memorabilia, and collectibles.