Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Fabian Luttenberger
Kristina Koch
Florian Becker
Videography
Doron Nadav
Visiokratie
Palastic
Typography
Maxeville by SM Foundry
Daisybar is a rapid-setup, modular LED lighting system designed for bold visual stage setups across events, film, and theater. It enables designers to create dynamic light installations that integrate seamlessly into a wide range of environments.
In an in-depth workshop with Daisybar, the latest addition to the Wirecube product family, we defined the brand’s core values and vision, laying the foundation for a cohesive visual identity.
Inspired by the concept of daisy chaining in technology, Daisybar allows individual LED tubes to connect effortlessly in linear sequences. This idea of modular, continuous connectivity is reflected throughout the design system, which is built from the smallest functional unit, the LED tube. The symbol and wordmark are derived directly from this element.
Minimal graphic bars communicate how the system functions and translate naturally into real-world applications through the physical tubes. The color palette reflects typical usage environments, combining dark tones with vibrant light contrasts and a warm white accent that references the natural glow of the LEDs.
Minimalist renders and real-world footage highlight key features and showcase the expressive potential of the system. Technical specifications are presented in a monospaced layout, reinforcing the modular logic through a clear and professional visual language.
With the branding in place, Daisybar is ready to scale to larger stages and engage future partners and investors.