Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Art Direction
Adana Twins
Effect Talent Management
3D
Computer Vincent
“Spektrum 3” is the third installment in its series, where Lukas Haider challenges conventional music release methods in collaboration with the German record label TAU. In this music compilation, every contributing artist is visually represented uniquely to match the individual song’s mood and statement within a 100+ page magazine. The cover is printed on special holographic paper, showcasing a beautiful color spectrum in reference to the thematic title. Each publication includes a personal download code for the compilation, redeemable on the TAU webshop. Various digital teasers were created ahead of the actual release to promote the physical product in the digital space as well.