Rosso Regular and Syno Mono, are now available via 6TM Magazine.
The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.
365 Days of TAU is featured in the latest issue of Slanted, showcasing outstanding projects at the intersection of typography and fashion.
Part of the exhibition New Aesthetic in Paris.
“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.
“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.
“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.
The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.
“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.
Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.
“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.
The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.
“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.
“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.
The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.
Maxi Meraki
2D Character Animation
Clemens Makoschitz
Live VideosMaxi Meraki
Radiate is the record label of Belgian artist Maxi Meraki. More than a label, it is a movement: a wave of sound, light, and collective energy designed to connect people on and beyond the dancefloor. It celebrates sound, freedom, and the shared energy created through music.
To translate Maxi Meraki’s DNA into the label, a workshop was held alongside an in-depth exploration of his artistic identity. What stood out immediately was his live presence and incomparable energy. His distinctive dance moves and positive, passionate spirit are impossible to overlook. This led to the creation of the “Dancing Maxi” logo, which not only represents Maxi himself, but also subtly forms the letter “R” for Radiate. Complementing this strong symbol, a dynamic and fluid typographic system captures both the energy and versatility of his musical style.
In the single artwork series, the Dancing Maxi comes to life in 3D, reimagined in different forms to reflect each individual release. Always in motion and full of character, it reinforces the playful nature of the label. The Worldwide Insomnia series, featuring various artists, is represented by a circle of Dancing Maxis, symbolizing unity and celebrating the shared joy of dancing together.
Finally, a subtle homage to the classic era of house music is woven throughout the visuals, using analog-inspired effects and treatments.