Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Erik Herrström
Lukas Haider
Alex Raffl
Jon Marsh
Matous Martak
Dennis Johansson
Martin Carlsson
Marcell Gulyas
Kara Griffin Cushman
Kerstin Herrström
Agency
Alto for Meta Reality Labs
Production
Reset
Photography
Sophy Holland
As part of Studio Herrström, we partnered with Alto to help Meta launch Batman: Arkham Shadow, repositioning Meta Quest from hardware to cultural experience.
We partnered with Alto to help Meta launch Batman: Arkham Shadow—repositioning Meta Quest from hardware to cultural experience.
Meta Reality Labs needed a breakthrough moment for Quest 3 and 3S—one that shifted perception beyond specs. To launch their most ambitious title yet, Meta brought in Alto and STUDIO HERRSTRÖM. The first Arkham game in first-person VR was a major leap—and a major challenge. Traditional gamers had long resisted VR. The work needed to change that.
We helped reframe the brief: this wasn’t about tech, it was about identity. A chance to become Batman. That insight became the foundation for the campaign.
STUDIO HERRSTRÖM worked closely with the creative teams to build visual concepts rooted in this idea. From film and statics to animated posters and digital rollouts, the system guided every touchpoint. We led art direction for key visuals, built the campaign’s design system, and helped shape the creative realized by photographer Sophy Holland.
The centerpiece film, Become the Knight, directed by Emmy Award–winning Johan Renck and scored by The Prodigy, turned shadow into narrative device. Shot entirely in silhouette, the film merged live-action choreography with Gotham-inspired landscapes—placing gamers at the story’s center.
From Reddit to Discord, the rollout met fans where they were and invited participation. Frame-by-frame analyses, shadow tributes, and speculation made the campaign feel like a cultural drop.
Meta Quest 3 became Amazon’s best-selling console of 2024—even with a fall release. Gamers started to see themselves not in front of the screen, but inside the mask. The project received recognition from Cannes Lions, The One Show, The Webby Awards and D&AD.