Rosso Regular and Syno Mono, are now available via 6TM Magazine.
The custom typeface, UNKNOWN, was used across multiple editorial spreads in the Dazed magazine issue 274.
365 Days of TAU is featured in the latest issue of Slanted, showcasing outstanding projects at the intersection of typography and fashion.
Part of the exhibition New Aesthetic in Paris.
“3D scans and surrealistic sceneries converted into limited trading cards.” Read more about the Spektrum 4 project for TAU on Slanted.
“Working for the music industry gives artistic freedom and space for unconventional design solutions across different fields of media.” Read more in the interview with People of Print.
“Unknown is a typeface that reminds us to revisit our old notebooks.” Read more about it on It’s Nice That.
The project Spektrum 4 for TAU won Bronze at the CCA Venus Awards in the category of Art Direction.
“Spektrum - a record label pulls out all the stops.” Read more about it on Grafikmagazin.
Lukas Haider is a jury member of The CCA Venus Awards, Austria’s most prestigious creative award. It annually recognizes the best ideas in the communications industry for the Austrian marketplace and spotlights both their creators and clients.
“Branding is like a song that resonates deeply.” Discussing music and design with Erik Herrström and Lukas Haider on The Brand Identity.
The custom typeface Unknown was featured in the printed publication New Aesthetic, which collects the best of experimental and independent type design.
“Today we’re showcasing a hypnotic design that brings whimsical vibes to the site. “ Read more about TAU Spektrum 3 on Mindsparkle Mag.
“Oh Vienna! Not just the birthplace of action art, but also the home of Lukas Haider, whose beautiful poster designs had us browsing round his superbly designed site for many glorious moments.” Read more about the poster series done for the Adana Twins on It’s Nice That.
The creation process of Unknown was captured in this interview with Collide24, a platform highlighting the power of collaboration.
Erik Herrström
Lukas Haider
Alex Raffl
Jon Marsh
Matous Martak
Dennis Johansson
Martin Carlsson
Marcell Gulyas
Kara Griffin Cushman
Kerstin Herrström
Agency
Alto for Meta Reality Labs
Production
Reset
Photography
Sophy Holland
As part of Studio Herrström, we partnered with Alto to help Meta launch Batman: Arkham Shadow, repositioning Meta Quest from hardware to cultural experience.
Meta Reality Labs needed a breakthrough launch for Quest 3 and 3S that moved perception beyond specs. For their most ambitious title yet, they brought in Alto and Studio Herrström.
The first Arkham game built for first-person VR was a bold leap and a challenge. Our role was to reframe the brief. This was not about technology, but identity. A chance to become Batman.
That idea shaped the entire campaign. We developed the visual system across film, statics, animation, and digital. We led art direction for key visuals, built the design system, and shaped work shot by Sophy Holland.
Become the Knight, directed by Johan Renck and scored by The Prodigy, turned shadow into storytelling. Shot entirely in silhouette, it placed players at the center of Gotham.