Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Adana Twins
Effect Talent Management
Photography
Felix Krüger
Merchandise
HWC Merchandise
For the one-year anniversary of the German record label TAU, Lukas Haider was asked to celebrate it with a special merchandise collection. The collection features all the artists the label has collaborated with in their first year of existence. These artists were displayed in a custom typeface developed especially for this occasion. As a little Easter egg, the inside of the T-shirt featured a QR code that linked to an unreleased track by the label's founders, the Adana Twins. So when purchasing the T-shirt, you not only get something to wear but also something exclusive to listen to. To promote the merchandise on social media, editorial shots were taken by the German photographer Felix Krüger.