Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Art Direction
Adana Twins
Effect Talent Management
TAU Spektrum 4 is the fourth compilation by the Hamburg-based record label TAU, dedicated to forward-thinking electronic music from a range of rising artists and founded by the Adana Twins. In charge of the creative direction since the label’s inception, the Spektrum series is characterized by unconventional release solutions in terms of the chosen media, ultimately aiming to connect with the fanbase on a deeper level. For the fourth installment, a limited collector’s edition was introduced, featuring 16 trading cards of each artist, along with an individual download code for the music compilation. Each contributing artist was 3D-scanned and placed in a surrealistic CGI environment matching the mood of their individual songs, creating unique artworks. In addition to the physical appearance of the trading cards, a series of animations was created to bring the cards to life in the digital space, intended to be shared on all social media platforms throughout the release.