Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Mario Ilic
Rosso Tunes is a record label that releases music in the genres of house and techno. Additionally, DJs from all over the world are invited to be part of the regular podcast series. A special collection of inspiring mixtapes can also be found on Spotify, curated by friends of the label. Derived from the Italian word “Rosso”, Lukas Haider created a branding centered around a solid, vivid red color scheme. A custom-designed typeface, inspired by the dynamic movements of dancers on the floor, was created to capture the energy and passion that Rosso Tunes brings to its music, parties, and overall vision. With these two main elements, a consistent system was created and implemented across digital and physical assets, including covers, T-shirts, tote bags, socks, scarves, and LED signs — essentially everything to interact with the community.