Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Erik Herrström
Lukas Haider
The New Company
Matt Luckhurst
Jules Tardy
Dan McKinney
Peace Park
Andie Vallee
Vinzent Britz
As part of Studio Herrström, we collaborated with The New Company to help Fanatics expand its presence in the cards and collectibles space by developing a new visual identity for Fanatics Collect.
Fanatics Collect connects buyers and sellers of trading cards and memorabilia through fixed-price listings and auctions. With thousands of items spanning sports and TCG cards, comics, video games, and more, the platform brings together a global community of collectors in a more energized and inclusive way.
Working closely with The New Company, we shaped a flexible visual identity system for Fanatics Collect, including layout frameworks, 3D visuals, and treatments for a family of sub-brands. The identity builds on the strength of the Fanatics parent brand while introducing distinct expressions inspired by the spirit of the hobby.
Designed to balance structure and flexibility, the system organizes a wide range of content while injecting movement and energy through color, texture, and motion. Together, we helped establish Collect as a distinctive, global marketplace and auction platform for sports cards, memorabilia, and collectibles.