Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Mario Ilic
Introducing the branding for BAN BAB - a fresh and innovative destination for kebab enthusiasts in the heart of Hamburg. The story behind this place: it was founded by a Turkish and Vietnamese duo with the aim of combining the best of both worlds. Taking inspiration from this, the name is a wordplay on the Turkish “Kebab” and the Vietnamese word “Banh Mi”, resulting in BAN BAB. Another similarity found between these two nations is the symbols, such as stars and moons, in their country flags. These were playfully rearranged to form a star face with moon eyes as the main logo of the kebab club, expressing the welcoming joy of the restaurant. This little mascot, in combination with bold typography, clear messaging, and the single bright color red, with a little eye-twinkling homage to the classic kebab knife guy, forms a recognizable visual language. This branding extends to the space, merchandise, packaging, and posters, and is spread out on social media for maximum brand recognition.