Design and Direction
About
An interview with The Brand Identity on music industry branding.
Rosso Regular and Syno Mono are now available via 6TM Magazine.
Unknown typeface is now available to purchase via 6TM Magazine.
Unknown typeface appears across editorial spreads in Dazed 274.
365 Days of TAU is featured in Slanted’s Type & Fashion issue.
Featured in the New Aesthetic exhibition held in Paris, France.
TAU Spektrum 4 trading cards are featured in Slanted Magazine.
An interview about music and design featured in People of Print.
Unknown typeface is featured in an article on It’s Nice That.
TAU Spektrum 4 won Bronze for Art Direction at CCA Venus Awards.
TAU Spektrum project is featured in an article by Grafikmagazin.
Lukas Haider served on the jury at Austria’s CCA Venus Awards.
Music and design with Erik Herrström on The Brand Identity.
The Unknown typeface is featured in New Aesthetic’s publication.
TAU Spektrum 3 was featured in an article on Mindsparkle Mag.
The Adana Twins poster series is featured on It’s Nice That.
An interview with Collide24 about the making of Unknown typeface.
Branding
Maria Bodil
Baast is a creative technology and tech consultancy based in Amsterdam. The duo partners with brands and creatives to bring ideas to life using state-of-the-art technology. To showcase their work and communicate their expertise, they have enlisted the help of Lukas Haider for strategic branding and web design. In-depth conversations with the duo led to a fun approach to the actual redesign, which can be summarized as a modern fusion of IBM and retrofuturism car racing aesthetics, speaking for innovation with style. The holistic branding is able to express itself in its simplest form with a unique custom logo and extends itself with patterns and frames to highlight the work created, as well as to communicate their values throughout digital and physical touchpoints.