Project Information
Introducing the branding for BAN BAB - a fresh and innovative destination for kebab enthusiasts in the heart of Hamburg. The story behind this place: it was founded by a Turkish and Vietnamese duo with the aim of combining the best of both worlds. Taking inspiration from this, the name is a wordplay on the Turkish “Kebab” and the Vietnamese word “Banh Mi”, resulting in BAN BAB. Another similarity found between these two nations is the symbols, such as stars and moons, in their country flags. These were playfully rearranged to form a star face with moon eyes as the main logo of the kebab club, expressing the welcoming joy of the restaurant. This little mascot, in combination with bold typography, clear messaging, and the single bright color red, with a little eye-twinkling homage to the classic kebab knife guy, forms a recognizable visual language. This branding extends to the space, merchandise, packaging, and posters, and is spread out on social media for maximum brand recognition.
Credits
Photography by Mario Ilic.
Introducing the branding for BAN BAB - a fresh and innovative destination for kebab enthusiasts in the heart of Hamburg. The story behind this place: it was founded by a Turkish and Vietnamese duo with the aim of combining the best of both worlds. Taking inspiration from this, the name is a wordplay on the Turkish “Kebab” and the Vietnamese word “Banh Mi”, resulting in BAN BAB. Another similarity found between these two nations is the symbols, such as stars and moons, in their country flags. These were playfully rearranged to form a star face with moon eyes as the main logo of the kebab club, expressing the welcoming joy of the restaurant. This little mascot, in combination with bold typography, clear messaging, and the single bright color red, with a little eye-twinkling homage to the classic kebab knife guy, forms a recognizable visual language. This branding extends to the space, merchandise, packaging, and posters, and is spread out on social media for maximum brand recognition.
Credits
Photography by Mario Ilic.